Blessing of the Vines at South Coast

June 2, 2006

For more information contact:
Don McAuliffe
Parallax Communications
(951) 302-1045

Blessing of the Vines Celebration at South Coast


In a tradition that dates back centuries to European vineyards, South Coast Winery Resort & Spa will host its third annual blessing of the vines celebration on June 15 from 6:30 p.m. to 9 p.m.

The event will include a processional tour through South Coast Vineyards with the vine blessing and be followed by Texas-style barbecue, complete with a complimentary glass of wine and entertainment.

The menu includes: BBQ chicken and flank steak, corn on the cob, baked beans, potato bar, tossed green salad, cole slaw, pasta salad, corn bread with jalapeno honey butter and fresh baked peach and apple pies.

Tickets are on sale now and can be purchased by calling (951) 587-9463.
Cost is $35 for Wine Club members and $45 for non-members.

South Coast is the only winery in the Temecula Valley to ask for divine assistance during the growing season, a tradition that is not lost on winemaker Jon McPherson.

“It’s just a blessing to hopefully bring about a bountiful harvest,” he explained.

The blessing will be done by Father Francis Marcolongo of Escondido, a priest in the Old Holy Catholic Church. The ceremony will follow an old Roman ritual: first he will give the blessing in Latin and English and then go among the vines to sprinkle holy water on the plants.

“Being Italian and having spent time in Rome, I know a lot about grapes and wine,” he said.

South Coast Winery Resort & Spa, a 38-acre destination property in the heart of Temecula’s Wine Country that produces award-winning wines, opened three years ago. So far this year, South Coast Winery has won more than 150 medals for its wines.

South Coast Winery Resort & Spa is located at 34843 Rancho California Road in the heart of Temecula’s Wine Country. For more information about South Coast, visit its Web site at


For more information about this release, electronic photos or to schedule a private media tour of South Coast Winery Resort & Spa, contact Don McAuliffe at (951) 302-1045 or